Brighten Up
Brighter solutions packed with potency
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Aging Skin
Original price was: $49.00.$9.80Current price is: $9.80.
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Aging Skin
Original price was: $16.00.$3.20Current price is: $3.20.
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Aging Skin
Original price was: $59.00.$11.80Current price is: $11.80.
Sale!
Original price was: $70.00.$14.00Current price is: $14.00.
Sale!
Original price was: $45.00.$9.00Current price is: $9.00.
Skin Perfecting
clear, glowing, skin Powered by exfoliation
Plump + Firm
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Youth Extending
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Brighten Up
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Barrier Balancing
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Clear
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Skin Shield
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Body Revival
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Sale!
Aging Skin
Original price was: $59.00.$11.80Current price is: $11.80.
Sale!
Original price was: $37.00.$7.40Current price is: $7.40.
Sale!
Original price was: $39.00.$7.80Current price is: $7.80.
Sale!
Original price was: $72.00.$14.40Current price is: $14.40.
Sale!
Barrier Balancing
Paula’s Choice 7% Ectoin + Hyaluronic Acid Milky Hydrating Serum
Original price was: $25.00.$5.00Current price is: $5.00.
Sale!
Original price was: $24.00.$4.80Current price is: $4.80.
Sale!
Original price was: $18.00.$3.60Current price is: $3.60.
Sale!
Original price was: $16.00.$3.20Current price is: $3.20.
Sale!
Original price was: $72.00.$14.40Current price is: $14.40.
Sale!
Aging Skin
Original price was: $59.00.$11.80Current price is: $11.80.
Sale!
Original price was: $70.00.$14.00Current price is: $14.00.
Sale!
Barrier Balancing
Paula’s Choice 7% Ectoin + Hyaluronic Acid Milky Hydrating Serum
Original price was: $25.00.$5.00Current price is: $5.00.
Sale!
Original price was: $18.00.$3.60Current price is: $3.60.
Sale!
Original price was: $15.00.$3.00Current price is: $3.00.
Sale!
Original price was: $19.00.$3.80Current price is: $3.80.
Sale!
Original price was: $49.00.$9.80Current price is: $9.80.
Sale!
Original price was: $37.00.$7.40Current price is: $7.40.
Sale!
Original price was: $68.00.$13.60Current price is: $13.60.
Sale!
Original price was: $45.00.$9.00Current price is: $9.00.
Sale!
Barrier Balancing
Paula’s Choice 7% Ectoin + Hyaluronic Acid Milky Hydrating Serum
Original price was: $25.00.$5.00Current price is: $5.00.
Sale!
Barrier Balancing
Original price was: $29.00.$5.80Current price is: $5.80.
Sale!
Original price was: $49.00.$9.80Current price is: $9.80.
Sale!
Barrier Balancing
Original price was: $44.00.$8.80Current price is: $8.80.
Sale!
Body Care
Original price was: $19.00.$3.80Current price is: $3.80.
SHOP BY CATEGORY
Cleansers ›
Cleansers wash away dirt, oil, and makeup that can clog pores and dull skin.
Toners ›
Toners help hydrate, exfoliate, and prep skin for the rest of your routine.
Exfoliants ›
Exfoliants remove built-up dead skin cells to reveal smoother, brighter skin.
Treatments ›
Treatments deliver targeted ingredients to address your specific skin concerns.
Moisturizers ›
Moisturizers boost hydration, replenish moisture, and strengthen skin.
Sunscreens ›
Sunscreens help protect against harmful UV rays for healthier-looking skin.
Build Your
Best Skin Ever
Sale!
Original price was: $72.00.$14.40Current price is: $14.40.
Sale!
Aging Skin
Original price was: $59.00.$11.80Current price is: $11.80.
Sale!
Original price was: $70.00.$14.00Current price is: $14.00.
Sale!
Barrier Balancing
Paula’s Choice 7% Ectoin + Hyaluronic Acid Milky Hydrating Serum
Original price was: $25.00.$5.00Current price is: $5.00.
Sale!
Original price was: $18.00.$3.60Current price is: $3.60.
Sale!
Original price was: $15.00.$3.00Current price is: $3.00.
Sale!
Original price was: $19.00.$3.80Current price is: $3.80.
Sale!
Original price was: $49.00.$9.80Current price is: $9.80.
Sale!
Original price was: $55.00.$11.00Current price is: $11.00.
Sale!
Original price was: $39.00.$7.80Current price is: $7.80.
Sale!
Original price was: $15.00.$3.00Current price is: $3.00.
Sale!
Original price was: $42.00.$8.40Current price is: $8.40.
Sale!
Original price was: $42.00.$8.40Current price is: $8.40.
Sale!
Original price was: $39.00.$7.80Current price is: $7.80.
Sale!
Original price was: $42.00.$8.40Current price is: $8.40.
Sale!
Original price was: $39.00.$7.80Current price is: $7.80.
Sale!
Original price was: $31.20.$6.24Current price is: $6.24.
Sale!
Aging Skin
Original price was: $39.00.$7.80Current price is: $7.80.
Sale!
Aging Skin
Original price was: $39.00.$7.80Current price is: $7.80.
Sale!
Original price was: $59.00.$11.80Current price is: $11.80.
Sale!
Aging Skin
Original price was: $53.00.$10.60Current price is: $10.60.
Sale!
Aging Skin
Original price was: $59.00.$11.80Current price is: $11.80.
Sale!
Original price was: $70.00.$14.00Current price is: $14.00.
Sale!
Original price was: $39.00.$7.80Current price is: $7.80.
SMARTER WAYS TO SAVE
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We lead with
science, not spin.
For 30 years, we’ve set the standard for results-driven skincare and shared our expertise through Beautypedia, your trusted source for science-backed guidance. See what sets us apart.
Paula’s Choice Skincare
Smart, Safe Skin Care Since 1995
At Paula’s Choice, we believe in smart, safe skin care that research proves is beneficial for skin. Our commitment to cruelty-free, research-based skin care products means our formulas do what they say—every single time. With thousands of ingredient analyses in our Skin Care Ingredient Dictionary & our extensive library of expert advice articles, we believe beauty (always) begins with truth.
Gentle & Effective for All Skin Types
Whatever your skin type, tone or concern, Paula’s Choice is for you. Every product is fragrance-free, non-irritating, and contains efficacious amounts of beneficial ingredients full of antioxidant & replenishing properties. Explore our gentle exfoliants, facial moisturizers & face serums to add to your skin care routine..
Expert Skin Care Education
The beauty industry is dominated by misinformation—Paula’s Choice cuts through the noise, explains the research & busts skin care myths to help you make educated skin care decisions.